Master Lock
Ai VO project
Video Production
Project overview
The Master Lock team needed to update a set of SentrySafe fireproof support videos without access to the original footage. With a tight timeline and no budget for new filming, we had to be resourceful. I proposed using the Eleven Labs voice-over platform and repurposing existing creative assets as visual fillers to complete the updates efficiently.
Approach
I audited our existing assets to see what we could reuse. Pitched a solution to stakeholders that leveraged AI tools to save time and money. I selected ElevenLabs to handle the voice-over work, allocated a $100 test budget, built a storyboard, and streamlined my workflow to create a quick proof of concept.
Solution
I recycled existing assets, added subtle motion graphics to refresh the visuals, and blended the AI voice-over with updated music for the final cut, producing a clean, polished deliverable that effectively addressed the lack of raw footage.
Result
I delivered the final pitch deck and workflow examples. The project cost remained under $1k, validating AI as a reliable tool for low hanging fruit fast content creation. It showed that efficiency can drive creativity when resources are low.