Yale x Pantone Limited Edition Collaboration
Art Direction | Creative Direction | Front End Web Design
Project overview
Led creative strategy for Yale’s Pantone limited-edition Viva Magenta launch.
Merged both brands under strict guidelines and tight deadlines, aligning internal teams and external agency through a clear creative vision. Oversaw art direction across packaging, web, and video to produce a bold, cohesive co-branded campaign that met standards and boosted awareness.
Approach
I partnered with product marketing to refine the product story. Established a clear creative vision to align our internal team and the external agency.
Led the art direction across all channels, including packaging, web design, and video, to ensure we met
the strict guidelines for both companies.
Solution
The co-branded launch gave both brands exposure through strategic storytelling and bold design that connected with audiences across multiple channels. This challenge helped me sharpen my ability to have a seat at the table and execute under strict guidelines.
Result
Delivered a fully integrated campaign that raised awareness for both brands and managed the complex production across web, packaging, and video to ensure a flawless, cohesive partnership launch. This successfully aligned our teams to meet the strict standards of both Yale and Pantone.